Abercrombie and fitch sex ads
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The national clothing chain Abercrombie and Fitch has pulled its Christmas catalog, which featured page after page of naked young models and extolled the virtues of group sex, after several groups launched consumer boycotts of the company. The firm denied that its decision at the height of the holiday shopping season to stop selling the racy catalog -- which advocated orgies and group masturbation -- had anything to do with the protests. Instead, Abercrombie and Fitch said it needed to free precious shelf space for a new perfume and promised to return with a spring catalog offering more "butts" and other nudity. There'll be partial nudity.
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Abercrombie and Fitch is at it again / Clothing chain yanks its racy, sex-stuffed catalog
Abercrombie & Fitch Has A New Look, And You Might Actually Wear It | HuffPost Life
Those days are officially over. Sharp, classic, fitted and rugged -- not the distressed, super-tight prep school style you probably remember. If the new style looks like something you'd wear, you're not alone. The shift back to its roots is another step in the company's rebranding efforts in hopes to inspire more sales and bring back the energy of its earlys heyday. Executives hope the new direction, which includes easing up on that cologne, putting shirts on those shirtless guys and relaxing on notoriously strict dress codes for its staff, will help correct the declining sales, not to mention the store's placement at the bottom of the American Customer Satisfaction Index this year. Levine said his approach comes down to perfecting the details in the "fit, fabric and finish" of every piece: "We are looking at all fabrics that go into our woven shirts, outerwear and trousers. We are focusing on the yarns and raw materials that go into our knits, layering pieces and sweaters.
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Abercrombie ditches ‘sexualized’ ads — the one thing it’s known for
The brand has done the design switches, like allowing black on its shelves for the first time, and the corporate shakeup, removing Mike Jeffries from the CEO role. The latest round of strategic moves? Rethinking who the brand is trying to reach. A tour through the offerings on its website already show clothing noticeably different than what you might remember from high school.
Its headquarters are in New Albany, Ohio. The company operates three other offshoot brands : Abercrombie Kids , Hollister Co. Once known for its sexualized ad campaigns, the company has toned down its imagery and no longer displays nearly nude models in their advertisements. According to then-Chairman Arthur Martinez, these changes were implemented to show that the company is evolving along with its consumers. Abercrombie as an outfitter for the elite outdoorsman.